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Claudiu Moldovan
Category Manager - CPG at Peet's Coffee
Professional Background
Claudiu Moldovan is a distinguished professional in the Consumer Packaged Goods (CPG) sector, boasting a wealth of experience that spans numerous roles and responsibilities within leading companies. His expertise in Headquarter Sales, Category Management, and Shopper Insights positions him as a vital contributor to brand development and sales growth within the industry. Claudiu’s career reflects a robust understanding of the CPG landscape, marked by his ability to translate insights into actionable strategies that benefit both consumers and retailers.
Throughout his career, Claudiu has held various strategic positions that speak to his versatility and dedication. His journey with Peet's Coffee is particularly noteworthy, where he has advanced from a Customer Sales Associate to a Regional Account Manager and ultimately to the Category Manager role. This trajectory is a testament to his deep understanding of CPG dynamics and customer relationship management. His experience at Peet's Coffee has enabled him to leverage insights effectively, driving brand loyalty and increasing market share.
Before his tenure at Peet's Coffee, Claudiu made a significant impact at Acosta Sales & Marketing, where he held multiple titles, including National Client Insight Manager and Category Analyst. His work at Acosta honed his skills in consumer insights and analytics, allowing him to develop strategies for major national brands that resonate with shoppers and fulfill business objectives. This dual experience of working from local account-level roles to national leadership positions gives Claudiu a comprehensive perspective that serves him well in the CPG landscape.
Education and Achievements
Claudiu Moldovan's educational background is foundational to his professional success. He pursued a Bachelor of Business Administration (BBA) in Marketing at the esteemed University of North Carolina at Charlotte. This rigorous program equipped him with essential marketing principles and practices that he would later apply in his various roles within the CPG sector. His education also highlights his dedication to continuous learning and adaptation to the evolving marketplace.
In addition to his academic achievements, Claudiu's involvement in multiple organizations and projects throughout his career further showcases his commitment to excellence. While serving as a Marketing Manager at Parks Chevrolet, he gained critical insights into consumer behavior and market trends that enriched his skill set and prepared him for subsequent challenges. Moreover, his early experience as a Market Research Intern at Alcan Composites USA, Inc., provided him with a solid foundation in data analysis and research methodologies, which have been invaluable in his later roles.
Claudiu also had a formative stint as a Statistician for the Charlotte 49ers Athletics, where he developed quantitative skills and a keen analytical mindset that would become crucial in his CPG career. The combination of these experiences has molded him into a versatile and insightful leader in the field of consumer-packaged goods.
Achievements
Claudiu Moldovan has to his credit several noteworthy achievements that highlight his expertise in CPG and his ability to foster growth and innovation. His role at Peet's Coffee, wherein he advanced to the Category Manager, demonstrates his commitment to brand development and strategic sales initiatives. Here, he has successfully collaborated with cross-functional teams to enhance product offerings and optimize sales strategies tailored to consumer needs.
At Acosta Sales & Marketing, Claudiu's tenure as National Client Insight Manager was characterized by his significant contributions to client relationships and market analysis. His ability to interpret data and extract meaningful insights allowed him to guide brands in their decision-making processes, ultimately driving increased sales and consumer engagement.
Claudiu's career is further marked by a passion for turning insights into actions and a deep understanding of the shopper journey. He has contributed to multiple successful campaigns that have strengthened brand equity and elevated consumer experiences.
Conclusion
In summary, Claudiu Moldovan is a passionate CPG professional with a proven track record of driving sales and developing brands. His educational background in marketing from the University of North Carolina at Charlotte, combined with substantial experience in various roles within leading CPG companies, has equipped him with a unique perspective on category management and consumer engagement. With a commitment to transforming insights into actionable strategies, Claudiu continues to shape the CPG landscape and foster growth for the brands he represents.