Claudiu Cioba

Claudiu Cioba is the Founder and CEO of Videowise, a platform designed to enhance eCommerce through interactive and shoppable video content. With over 15 years of experience in product design, Cioba has a strong background in creating successful digital products for various startups and established brands, including Uber and PayJunction.13

Background and Career

Cioba began his career as a UI designer and progressed to become a lead product designer. Notably, he was involved in the successful exit of Friend.ly, which was acquired by Facebook. His extensive experience includes roles at multiple companies where he focused on product redesign and user experience, contributing to significant funding rounds and product launches.23

Videowise

Founded in April 2021, Videowise aims to revolutionize the way eCommerce brands engage with consumers by integrating video content into the shopping experience. The platform allows brands to create interactive videos that can significantly increase shopper engagement and conversion rates. Cioba's vision is that shoppable videos will become a standard in eCommerce, enhancing how products are marketed and sold online.12

Philosophy and Impact

Cioba emphasizes the importance of video content in eCommerce, noting that it can effectively communicate product value and improve customer engagement. Under his leadership, Videowise has reported substantial increases in conversion rates and average order values for its users, demonstrating the effectiveness of its innovative approach to video commerce.23