Claudio Baptista

Claudio Baptista is a design leader with a wealth of experience spanning over two decades. He specializes in human-centered design, strategy, and creative direction across consumer and enterprise sectors, collaborating with renowned brands globally.

His expertise lies in leveraging design and UX to drive business success, advocating for exceptional UX, maximizing alignment with partners and stakeholders, mentoring team members, scaling design practices, and fostering a clear vision amidst ambiguity.

Claudio's specialties include design leadership, creative direction, design strategy, design thinking, UX strategy, research, content strategy, information architecture, interaction design, rapid prototyping, and visual design. He is heavily involved in the design community and serves as a mentor at ADPList.org and as a member of various design forums and associations.

His educational background encompasses a Bachelor's degree in Communications from FACHA, a Certificate in User Experience Design from New York University, and studies in marketing and design at Santa Barbara City College.

Professionally, Claudio has held key roles such as Director of UX Design at The Trade Desk, Founding Member at InsideOut Design Leader Community, Director Of User Experience at GoPro, and various senior positions at The Walt Disney Studios. He has also contributed his expertise to organizations like J.Hilburn, Media Horizons, Omnicom Media Group, and Moss Motors, among others.