Claudio Baptista

Claudio Baptista is a seasoned design leader currently serving as the Director of User Experience Design at The Trade Desk, a position he has held since November 2022. In this role, he is responsible for leading a team of UX managers and designers, focusing on the design and experience vision for the company's media buying platform. His work involves strategic collaboration with various stakeholders, including executive teams and product managers, to innovate within the advertising technology space.1

Professional Background

Baptista has over 20 years of experience in user experience and design. Prior to joining The Trade Desk, he was the Director of User Experience at GoPro from November 2020 to November 2022, where he played a key role in transforming GoPro's Direct-to-Consumer strategy and establishing UX as a core component of the organization. His earlier experience includes significant positions at The Walt Disney Studios, where he served as Senior Manager of User Experience and was instrumental in developing cohesive UX strategies across various projects.123

Education

Claudio Baptista is an alumnus of Harvard Business School, which complements his extensive practical experience with a strong academic foundation in business and design principles.1

Skills and Expertise

His expertise lies in human-centered design, UX strategy, and creative direction, making him a prominent figure in shaping user experiences that effectively engage consumers. Baptista's approach often integrates user research, iterative design processes, and cross-functional collaboration to enhance digital interactions.

Overall, Claudio Baptista's career reflects a commitment to advancing user experience design within high-profile organizations, leveraging his skills to drive innovation in digital advertising and consumer engagement.