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Claudia Smithson
Founder Lola Leads & Coachhouse 61
Claudia Smithson is the founder of Lola Leads BV, a company specializing in database marketing solutions. Established in 2014 and based in Amsterdam, Lola Leads provides proprietary web and mobile marketing platforms tailored for brand advertisers, advertising agencies, direct marketers, and publishing partners. The company offers services such as data acquisition through international websites and high-performance email campaigns across various pricing models (CPM, CPL, CPC, CPA) to a diverse clientele that includes both small businesses and Fortune 500 companies.2
Claudia has an extensive background in marketing and management, having previously served as the Country Manager for Benelux & Nordics at XL Marketing Europe (now Zeta Interactive) and held various roles in online marketing and project management. Her educational credentials include studies at institutions such as the Universitat Autònoma de Barcelona, where she focused on Publicity & Audiovisual Communication.1
Under her leadership, Lola Leads has developed a publisher network comprising over 10,000 partners globally, emphasizing innovative and integrated marketing solutions across different industry verticals.2
