Claudia Mata

Founder of Vertly

Claudia Mata is the founder of Vertly, a California-based clean skincare line that combines freshly extracted botanicals and CBD. She transitioned from a successful career in the fashion industry to become a cannabis entrepreneur.1

Career Background

Before founding Vertly, Claudia Mata had an extensive background in fashion:

She worked as a fashion magazine accessories director2
She spent 12 years working full-time in the fashion industry1
Her previous roles included positions at W Magazine and Town and Country4

Transition to Cannabis Industry

In 2016, Mata made a significant life change:

She moved from New York City to Marin County, California1
After relocating, she began freelancing as a stylist and creative consultant for fashion and jewelry brands in the Bay Area1
She took classes at Oaksterdam University to learn about the cannabis industry1
She also studied herbalism to understand botanical-infused topicals1

Founding Vertly

Mata founded Vertly in August 2017.1 The company specializes in:

CBD-infused skincare products
Handmade, small-batch production in Northern California1
A "garden-to-bottle" approach using slowly extracted ingredients

Personal Life

Claudia is married to Zander Gladish, who comes from a family with a history of cannabis entrepreneurship in Northern California1
Together, they run Vertly and are part of the Bay Area cannabis community1
They host CBD-infused dinner parties, reflecting their laid-back California lifestyle3

Claudia Mata's journey from high-fashion NYC editor to cannabis entrepreneur in California exemplifies her adaptability and innovative spirit in the evolving wellness industry.