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Claudia Marta
Regional Marketing Director// Business Development // CSR //Admissions and Corporate Communications
Professional Background
Claudia Marta is a distinguished senior-level marketing executive based in Romania, renowned for her extensive expertise and remarkable contributions to strategic brand development and positioning across various industries. Claudia's career spans an impressive 16 years, during which she has honed her skills in customer acquisition and retention, distribution agents and dealer channel account management, and public relations. Her innovative approach and deep strategic insight have made her a valuable asset in multinational organizations, where she has consistently met and surpassed shareholder expectations. Claudia’s career has been characterized by her exceptional ability to successfully manage turn-around projects, launch new products, and structure product portfolios effectively while controlling P&L responsibilities. She is focused on building and coaching high-performance teams that drive results.
In previous roles, particularly as a senior network development manager at Western Union, Claudia has proven her ability to take advantage of business opportunities within competitive markets. She has been instrumental in creating marketing strategies tailored to enhance revenue growth and has designed successful global, regional, and national campaigns for local distribution channels including banks, post offices, and retail partners. What sets her apart is her pragmatic approach to operational excellence which emphasizes cross-cultural and cross-functional project management. Claudia has initiated and successfully managed several critical projects involving various departments, including marketing and finance, thereby showcasing her ability to deliver results consistently above targets.
Education and Achievements
Claudia’s educational background is both diverse and robust, commencing with her high school diploma in accounting from Virgil Madgearu. Furthering her knowledge, she pursued a Bachelor of Science in Marketing at Academia de Studii Economice din București. Beyond her formal education, Claudia has sharpened her expertise in marketing metrics through a specialized course at GFK ACADEMY, and she has also delved into international school admissions through a course by Open Apply Fisa Sofia. Her continuous pursuit of knowledge highlights her commitment to professional development and her desire to stay updated with marketing trends and metrics, further solidifying her expertise in the industry.
Claudia's notable achievements include the successful management of strategic partnerships with key financial media and conference organizers during her time at Western Union. Her efforts in public relations and corporate social responsibility have positioned the company as a leader within the financial sector, enabling it to become a trusted and powerful brand among its competitors. Furthermore, she has consistently secured media coverage that exceeds expectations, particularly when compared to her European counterparts.
Achievements
During her illustrious career, Claudia has held several influential positions within prominent organizations, showcasing her leadership capabilities. At the International British School of Bucharest, she served as the Head of Admissions and Corporate Communications, bringing her extensive marketing and communication skills to the forefront. In her previous capacity as Marketing Director at ADRIA ARTE, Claudia led various initiatives that significantly improved brand visibility and market presence.
Claudia's tenure at Western Union as the Senior Marketing Manager for Romania and Bulgaria, and subsequently as the Senior Network Development Manager, underscores her significant impact on the company's operations. Her strategic insights contributed to the development of comprehensive marketing campaigns that enhanced revenue generation and aligned partners' investments with the company's strategic imperatives.
Beyond her corporate roles, Claudia has demonstrated leadership in community service through her previous position as President at Fundatia Tinmar, where she directed charity initiatives and social impact projects aimed at benefiting local communities. Her ability to lead initiatives and her passion for community development reflect the depth of her commitment to both her professional career and her social responsibilities.
tags:[
Senior Marketing Executive
Romania
Brand Development
Strategic Marketing
Customer Acquisition
Distribution Management
Public Relations
Corporate Social Responsibility
Cross-Functional Project Management
P&L Management
High Performance Teams
Western Union
Marketing Strategies
Operational Excellence
Education in Marketing
Turn-Around Projects
Product Launches
Agent Management
Media Coverage
Community Service
Leadership
Team Coaching
Multinational Experience
GFK Academy
International Partners
Strategic Partnerships
Fundatia Tinmar
Project Management
Bucharest
Academia de Studii Economice
Location
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