Claudia Lee, a highly skilled marketing professional, has over a decade of experience in digital and offline marketing. With a focus on Customer Retention Management (CRM) and lead generation in e-commerce, Claudia’s expertise lies in crafting effective marketing strategies aimed at improving customer loyalty and driving sales. Claudia graduated with a Bachelor’s degree in English Literature from Wenzao Ursuline College of Languages before pursuing a Master's degree in MSc International Marketing from the University of Newcastle-upon-Tyne.

In her career, Claudia has held positions as Email Marketing and CRM Manager at Pearson UK, CRM Manager at Royal Mail, Campaign Manager at News UK, Marketing Manager (Customer Communications) at The Economist, CRM Specialist at The Economist, Senior Digital Marketing Specialist at Cooler Master, Marketing Executive at Money Gap Group (formerly PDB UK Ltd), and Marketing Assistant at The Kennel Club. With a focus on achieving business change through project management and comprehensive ESP migration, Claudia’s expertise in CRM and email marketing make her a valuable asset to any organization.