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Claude Ruibal
Co-Founder and Managing Partner at SMRF Capital investing in sports and advisor to start-ups; supporting innovation in Digital Media, Content Creation and Distribution strategies
Claude Ruibal is a prominent figure in the sports and digital industries, currently serving as a Board Member at FANZO. He has a rich background in sports media and marketing, with nearly 40 years of experience across various roles and organizations.
Career Highlights
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Universal Sports Network: Ruibal co-founded and served as Chairman and CEO of this multiplatform sports media distribution network, which provided extensive coverage of Olympic sports and other events, reaching millions of homes in the U.S..13
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Infront Sports & Media: He was appointed as Executive Director of Digital, Production & Sports Solutions, where he led initiatives to integrate digital and broadcast services, enhancing the company's offerings in the rapidly evolving media landscape.2
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Google/YouTube: Ruibal held the position of Global Head of Sports Content, focusing on partnerships and content strategies that leveraged YouTube's platform for sports rights holders.3
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Coca-Cola: He managed global marketing investments in football, overseeing significant campaigns and initiatives.13
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Other Roles: His career includes leadership positions at ISL Worldwide, Saatchi & Saatchi, and involvement in the LA 84 Olympics, among others. He has also worked with startups in the digital fitness and advertising sectors.3
Education
Ruibal holds a Juris Doctorate from Georgetown University Law School and a Bachelor's degree in Political Science from the University of California, Santa Barbara.23
Overall, Claude Ruibal's extensive experience and leadership in sports media and marketing make him a significant contributor to the industry, particularly in adapting to digital transformations.