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Clarissa Season
Chief Experience Officer at Annalect
Clarissa Season is the Chief Experience Officer at Annalect, a data-driven marketing and technology agency that is part of the Omnicom Group. In her role, she oversees various operations including Human Resources, Learning & Development, Marketing, and Enablement. Her focus is on integrating data insights into marketing strategies to enhance the overall customer experience and drive innovation within the organization.15
Season has been actively involved in discussions surrounding the impact of generative AI on marketing and advertising. She emphasizes the potential of AI to streamline processes and foster creativity among teams, suggesting that it can free employees from mundane tasks, allowing them to focus on more strategic and innovative work.45 She has also spoken about the importance of ethical considerations in AI applications, ensuring that consumer benefits remain a priority.34
Additionally, Clarissa Season has participated in various industry events and interviews, sharing her insights on the evolving landscape of advertising and the role of technology in enhancing customer engagement.123
