Clare Cheng

Clare Cheng is a highly acclaimed creative branding and marketing specialist known for her expertise in integrated marketing, public relations, new business development, and China business strategies.

With a MA in Marketing Communication from Boston University and a BA in Commercial Design from CYCU, Clare has a strong educational background to support her extensive career in the industry.

She has authored multiple best-selling books, contributed to publications like The Economist: Business China, and penned lifestyle columns for various magazines, establishing herself as a prominent figure in the branding and marketing world.

Having worked in major cities like New York City, Taipei, and currently based in Shanghai, Clare brings over 20 years of international experience to her clientele globally.

Clare's career includes positions at renowned organizations such as LLT Advertising in NYC, Ogilvy Advertising in Taipei, and leadership roles at Tower Records, Hachette Filipacchi, TVBS, and California Fitness, focusing on brand marketing and communication.

In 2004, she co-founded the 4inGroup in Shanghai to cater to the rising demand for creative branding and lifestyle marketing in China, and in 2018, she launched ClareKnows- AI Driven Marketing with AI entrepreneur Ed Gogel from Silicon Valley to leverage the latest AI technologies in marketing strategies.