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Clara Bisinoto
Marketing Manager at Amazon Moda
Clara Bisinoto: Digital Marketing Innovator
Clara Bisinoto is a passionate digital marketeer, blending her love for creativity with her dedication to analytical strategy. With a robust background that spans various industries, Clara has carved a niche for herself in the world of e-commerce and digital merchandising. Her journey has been enriched with diverse experiences that have honed her skills and deepened her understanding of market dynamics.
Professional Background
Clara embarked on her professional journey with a Bachelor of Business Administration (BBA) from the prestigious Universidade de São Paulo, where she built a solid foundation in business administration and management. With an eagerness to expand her knowledge, she took on the challenge of becoming a visiting scholar at the University of Michigan, earning an Academic Merit Scholarship in Marketing and Entrepreneurship. This experience allowed her to delve deeper into the intricacies of marketing strategies and entrepreneurship, which have remained central to her career.
Her professional career began as a Sales Intern at Google, where she gained invaluable insights into the tech industry and the impacts of digital marketing across various platforms. Following this role, Clara joined iClinic as a Marketing Intern, further solidifying her skills in a fast-paced, consumer-centric environment.
Clara's trajectory continued to soar when she served as a Marketing Trainee at Honda Brasil. Here, she honed her skills in market research and consumer behavior, which later contributed significantly to her roles in the fashion sector. Eventually, she landed at Amazon, where she initially worked as a Marketing Specialist for Amazon Fashion. Clara's creativity and strategic thinking caught the eye of her superiors, leading her to her current position as Marketing Manager for Amazon Fashion. In this role, she is responsible for designing engaging online experiences and communication strategies that resonate with fashion consumers.
Education and Achievements
Clara's academic background has been pivotal in her professional journey. She completed her Bachelor of Business Administration at one of the top universities in Brazil, Universidade de São Paulo. This program not only provided her with fundamental business knowledge but also inspired a deep understanding of management principles that she applies in her day-to-day responsibilities.
Her time as a Visiting Scholar at the University of Michigan has undoubtedly enriched her approach to marketing and entrepreneurship. This experience exposed her to innovative business ideas and strategies that she has successfully integrated into her campaigns at Amazon, aligning creativity with organizational goals.
Achievements
Throughout her career, Clara has accumulated a multitude of achievements that exemplify her skills in digital marketing, creativity, and leadership. At Amazon, she has successfully managed creative processes and optimized marketing strategies that have led to increased brand awareness and customer engagement. Her ability to blend creativity with quantitative analysis enables her to craft statistically informed campaigns that resonate with her target audience, driving sales in the highly competitive fashion market.
In addition to her professional accomplishments, Clara is equally committed to fostering talented individuals within her team. As a manager, she actively promotes a culture of continuous learning and collaboration among her colleagues, ensuring they thrive in an ever-evolving digital landscape. Clara believes that learning from one another and sharing insights can lead to groundbreaking ideas that push the boundaries of fashion retail.
With a keen interest in entrepreneurship, Clara remains inspired by the stories of small creators and innovative business models. This passion fuels her desire to remain at the forefront of the digital marketing sphere and contribute to projects that elevate small businesses and promote creativity. Additionally, her fondness for beautiful design is evident in her work, where she draws inspiration from various artistic domains, including architecture, fashion, and photography.
Personal Philosophy and Future Aspirations
Clara Bisinoto's professional landscape is defined by her commitment to merging creativity with business acumen. Her career goal is to build a legacy that supports a people-centric purpose within the realm of digital marketing. She envisions a future where her work continues to inspire brands and consumers alike, allowing them to explore their creativity and express themselves authentically through fashion and design.
In her pursuit of growth, Clara consistently seeks opportunities for learning—whether it is through workshops, industry conferences, or mentorship. She values the exchange of ideas and strategies, and hosts regular discussions with her team that emphasize innovation and creativity in marketing.
Clara’s contributions to digital marketing extend beyond her immediate responsibilities; she actively engages with the broader marketing community, sharing her insights and experiences through speeches and digital content. Her dedication to empowering others and advocating for creativity in business makes her a sought-after voice in the industry.
In conclusion, Clara Bisinoto is not only an accomplished digital marketeer but also a visionary leader committed to nurturing talent and embracing creativity in all forms. Her journey, marked by diverse experiences and a passion for beautiful design, positions her as a prominent figure in the e-commerce and digital merchandising landscape. As she continues to innovate and inspire, Clara Bisinoto's career trajectory will undoubtedly leave a lasting impact on the world of fashion and beyond.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.