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Claire Song
Head of FP&A, WooCommerce at Automattic
Professional Background
Claire Song is an accomplished professional in the field of finance and analysis, known for her expertise in complex analyses and financial modeling that drives key operational decisions. Her career spans numerous high-profile roles, showcasing her versatility and commitment to delivering results that align with organizational goals. Claire exemplifies the spirit of entrepreneurship, consistently generating innovative ideas that lead to successful initiatives and revenue growth.
Currently, Claire serves as the Head of Financial Planning & Analysis (FP&A) at WooCommerce, a leading eCommerce platform owned by Automattic. In this capacity, she harnesses her expertise to strategize and implement financial models that foster scalable revenue growth strategies and enhance operational efficiency for the company. Claire's prior experience includes several significant leadership roles at Automattic, where she was both the Chief Financial Officer (CFO) for Jetpack and WordPress.com. These roles allowed her to sharpen her skills in enterprise sales and security SaaS, along with hosting and domain services, effectively translating complex financial data into actionable business strategies.
Before joining Automattic, Claire held key finance positions at several major organizations. As the Global Finance Director at Dermalogica, a subsidiary of Unilever, she made significant contributions to the financial strategies that supported the brand’s growth within a competitive market. Previously, she served as Director of FP&A at Endurance International Group, where she honed her ability to conduct quantitative analysis and technical forecasting, crucial for making informed business decisions.
Claire also has extensive experience in the digital marketing and analytics sector. As an Associate Director of Strategy & Analysis at Digitas, she played a pivotal role in developing financial insights that drove marketing effectiveness. Additionally, Claire has held the position of Director of Analytics at Sentient Flight Group, further establishing her proficiency in utilizing data to enhance operational results. Earlier in her career, she was a Principal at SH&E, where her analytical talents first gained recognition, setting the groundwork for her future successes.
Education and Achievements
Claire's academic qualifications are as impressive as her professional accolades. She graduated with a Master of Public Administration (MPA) in Economics from Harvard University Kennedy School of Government, one of the premier institutions that elevate leaders in public service, business, and government. Her education has equipped her with a profound understanding of economic principles, analytical methodologies, and financial management — skills that she has deftly applied throughout her career.
Throughout her tenure at various organizations, Claire has achieved numerous milestones that underscore her exceptional analysis and leadership skills. Her ability to craft financial models that accurately project revenues and operational costs has positioned her as a go-to expert in her field. Examples of her contributions include the formulation of innovative revenue growth strategies that have significantly increased the bottom line for her employers, particularly during her transformative years at Automattic.
Achievements
Throughout her distinguished career, Claire has consistently proven her capability to lead teams effectively and influence major operational strategies. Some of her notable achievements include:
- Spearheading the development and implementation of a financial forecasting model at WooCommerce that has improved accuracy in revenue projections and operational budgeting.
- Driving strategic initiatives at Jetpack that resulted in substantial growth in enterprise sales, particularly in the rapidly evolving landscape of security SaaS products.
- Formulating data-driven strategies at Dermalogica that not only enhanced operational efficiency but also positioned the company to better address competitive pressures in the beauty and skincare industry.
- Leveraging analytics to refine marketing strategies at Digitas, yielding improved client outcomes and increasing ROI for advertising campaigns.
Claire continues to inspire those around her with her dedication, strategic insight, and ability to turn numbers into narratives that inform business decisions. Her entrepreneurial spirit and passion for quantitative analysis solidify her position as a leading figure in financial planning and analysis, making her a valuable asset in any organization engaged in growth and innovation.