Claire Heys is a seasoned media professional with an extensive background in brand partnerships, licensing, and commercial partnerships. She is currently the Director of Brand & Creative Partnerships at ITV, where she is responsible for developing and implementing strategic campaigns for ITV advertisers and clients. Claire's experience includes working with high-profile shows such as Love Island, I'm A Celebrity, and Coronation Street. Prior to joining ITV, she held leadership positions at Endemol UK, Tiger Aspect, IMG Entertainment, Virgin Media, UKTV, and Flextech Television.

Claire's expertise lies in developing and delivering innovative and brand-led partnerships for clients and commercialising IP from ITV Studios owned properties. Her experience in partnering with iconic TV shows and developing cross-platform activations has made her one of the most sought-after brand partnership experts in the UK. Claire holds a degree in Media from the University of Westminster and has international TV experience as the Channel Manager of Channel [V], STAR TV’s music channel in Hong Kong.