Claire Alsup

Claire Alsup is the Vice President of Sales and Marketing at Yolélé, a company that specializes in bringing African foods and flavors to the global market.12 As VP of Sales and Marketing, she has expertly led the development and execution of sales and marketing strategies that have driven the brand's remarkable expansion.4

Claire has been instrumental in introducing Yolélé's products, particularly those centered around fonio, an ancient West African grain, to the U.S. market. She has played a key role in launching new product lines, including African Spice Rubs/Dip Mixes and Fonio Chips.12

Under Claire's leadership, Yolélé has experienced significant growth, with its products now available in 2,000 stores across the U.S., including major retailers like Whole Foods Market and Target.3 She has been actively involved in promoting the company's mission of creating economic opportunities for smallholder farmers in West Africa while introducing consumers to exciting West African flavors.2

Claire is passionate about the company's dual mission of supporting sustainable small-scale farmers and sharing African flavors with a global audience. She has been instrumental in driving sales through creative marketing strategies, such as cross-merchandising and secondary product placements.1