Christopher Vetter

Christopher Vetter is the founder and owner of Sail Away Coffee, a Long Island-based cold brew coffee company. His journey into the coffee industry began during his time as a musician, touring with his punk/hardcore band.15

Background and Inspiration

While touring internationally, particularly in Central America, Vetter developed a passion for high-quality coffee.13 He was exposed to a variety of coffee beans from different regions, which opened his eyes to the world of premium coffee. This experience sparked the idea for Sail Away Coffee, which he founded in the summer of 2015.13

Company Development

Vetter started Sail Away Coffee by selling at farmers markets across Long Island, introducing people to cold brew coffee before it was widely commercialized.1 He spent months developing a unique blend that met his flavor standards, focusing on creating a smooth, mellow cold brew with chocolatey notes reminiscent of Central American coffee.3

The company has since grown significantly:

• It now sells nationwide and offers subscription boxes.1
• Sail Away Coffee has expanded to a 2000 sq. ft. facility in Deer Park, New York.3
• The company produces canned nitro cold brew in various flavors, including classic black, horchata, touch of sweet, and sea salt caramel.1

Business Philosophy

Vetter's approach to business is embodied in Sail Away Coffee's slogan, "Stay Buzzed," which reflects a free-spirited approach to flavor combined with a well-traveled palate.2 He emphasizes the importance of hands-on involvement, suggesting that entrepreneurs should "wear all the hats" when first starting out.4

Christopher Vetter continues to lead Sail Away Coffee as it grows, facing new challenges and opportunities in the competitive coffee industry.1