Chris Taylor

Christopher Taylor is a Principal Consultant at Forrester, based in Spokane, Washington.1 He specializes in market research and consulting, helping clients conduct thought leadership research and create content to support their marketing efforts.1

Professional Experience

Taylor has been with Forrester for over 7 years, progressing through several roles:

• Principal Consultant (January 2021 - Present)
• Senior Consultant (January 2017 - January 2021)
• Market Impact Consultant (January 2014 - December 2016)1

In his current role, Taylor's responsibilities include:

• Designing and leading custom research and consulting studies
• Proposing and scoping custom primary research methodologies
• Designing research instruments and working with third-party partners
• Analyzing and synthesizing data
• Crafting compelling stories to support marketing content
• Developing content for white papers, social media, infographics, and webinars1

Background and Education

Taylor holds a B.A. in Communications with a focus on Advertising and a minor in Sociology from Brigham Young University, where he graduated Cum Laude with a 3.88 GPA.1

Prior to joining Forrester, he worked as:

• Senior Research Analyst at InfoTrends (May 2010 - December 2013)
• Intern at Luntz, Maslansky Strategic Research (January 2010 - May 2010)
• Account Executive/Manager at BYU Advanced Advertising Lab (January 2008 - December 2009)1

Christopher Taylor describes himself as a "full spectrum market research and consulting professional" who combines various roles including methodology expert, problem solver, researcher, data analyst, storyteller, writer, project manager, and client advocate.1