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Christopher Shields
Digital Marketing Leader • eCommerce • Customer Acquisition • Product Management
Christopher Shields is a marketing professional with extensive experience in e-commerce and digital marketing. He served as the Director of Demand & Marketing at Mars from May 2019 to July 2021.1 In this role, he:
- Led marketing, customer service, and technology teams for a direct-to-consumer vitamin and supplement brand.
- Served on the business leadership team and oversaw annual operational plans and 3-year strategy development.
- Achieved significant growth, including a 54% year-over-year increase in e-commerce sales in 2020.
- Improved marketing efficiency, capturing a 300% increase in Return on Ad Spend (ROAS).
- Overhauled the brand and go-to-market strategy, including updating personas, KPIs, and channels.
- Launched new products, with the flagship Memory+ accounting for 60% of sales within four months.1
Currently, Christopher Shields is the Vice President of Marketing at Double Wood Supplements, a position he has held since August 2023.1
Highlights
Jan 1 · philosophy.ucsd.edu
UC San Diego Philosophy Faculty
ETSU releases names of spring graduating class | News | johnsoncitypress.com - Johnson City Press (subscription)
Jan 10 · Science Daily (press release)
Exercising Judgment: The Psychology Of Fitness - Science Daily (press release)
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Location
Washington, District of Columbia, United States
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Head of Strategy and Corporate Business Development at Amazon I Xoogler and Ex Lightspeed Ventures I Angel Investor and mentor to over a dozen early stage startups.
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See who you know in common with Christopher