Christopher Riche is a marketing and general management expert with a remarkable background of success that spans from prominent corporations to start-ups and non-profits. Riche's experience at Procter & Gamble and Intuit gave him extensive knowledge to support his excellent track record in achieving record revenue and profits in both B2B and B2C businesses. As the founder of a non-profit that raised over $28M, Riche has considerable experience in leading start-ups to market leadership and gaining change of control investments by reputable private equity firms.
With a strategic mindset, Riche enjoys building and leading high-performing teams. His areas of strength include gaining a deep understanding of markets and competition, creating validated strategies that gain buy-in, launching product and service offerings, and driving efficient and effective marketing and sales initiatives. Riche has taught international business management and serves on the AKPsi business fraternity Chairman's Advisory Committee.
Riche's specialties include strategic planning, brand and marketing management, start-ups, product management, and business development. He has held several positions, including Chief Executive Officer and Group Marketing Manager. Riche has an MBA in marketing and an MS in MIS in Decision Support Systems from the University of Arizona - Eller College of Management.