Christopher Petescia, a creative and strategic hybrid, co-founded Carrot Creative and served as its Chief Experience Officer. He oversaw the Design and UX departments and ensured the quality of final digital experiences for leading brands such as Rolex, Disney, and The New York Yankees. With a Bachelor of Fine Arts in Graphic Design from Rochester Institute of Technology, Christopher invests time and resources into the institution's nationally ranked College of Art & Design programs. Christopher is currently the Business Owner at Kessel Run Ventures, mentoring start-ups and entrepreneurs. He is also on RIT's Alumni Board, developing deeper strategic connectivity amongst its global network of over 150,000 graduates. Christopher has provided diverse mentoring for various start-ups in formal and informal capacities and obtained a patent for the "HUE HD Webcam" - a TIME "Invention of the Year" and title page item for "Oprah's O-List." Christopher's expertise includes User Experience, Creative Direction, Startups, Entrepreneurship, and Branding.