Christopher Owens

Christopher Owens is the Brand Planning Group Head at The Richards Group (TRG), where he has been a key figure since 2000. He is recognized for his extensive experience in brand strategy and education within the advertising industry.

Background and Education

Owens hails from Columbus, Ohio, and pursued his education at the University of North Texas, earning a Bachelor of Fine Arts in Language and Communications. He later attended the Miami Ad School, where he graduated at the top of his class from their Account Planning Boot Camp, which has significantly shaped his career in advertising.12

Career Highlights

• Strategic Leadership: At TRG, Owens has provided strategic guidance for a diverse array of brands, including Alfa Romeo, Sub-Zero, and Patrón Spirits. His work has earned him several accolades, including an Effie Award.14
• Educator: He is also heavily involved in education, serving as a faculty member for the Miami Ad School's Strategy Boot Camp and as a visiting lecturer at institutions like Southern Methodist University and the University of Texas at Austin. His commitment to teaching spans over 17 years.12
• Industry Contributions: Owens is active in industry events, serving as head juror for the Jay Chiat Awards, which celebrate strategic excellence in advertising. He emphasizes the importance of collaboration and effective communication between creative teams and clients.24

Personal Interests

Beyond his professional pursuits, Christopher is a musician and former drummer for a ska band called The Grown-Ups. He continues to engage with music through various projects while balancing his roles as a strategist and educator.13

In summary, Christopher Owens combines a rich background in brand strategy with a passion for education and creativity, making significant contributions to both his agency and the broader advertising community.