Christopher McGrath

Christopher McGrath is a senior executive with extensive experience in data strategy, analytics, and consumer media. He currently holds the position of Senior Vice President of Data Product Development in Consumer Media at Hearst.1

Career Highlights

Warner Bros. Discovery: McGrath previously worked at Warner Bros. Discovery, where he held two significant roles:

• Group SVP Global Direct to Consumer Data & Analytics (October 2018 - Present)
• Global Head of Data & Advanced Analytics (June 2017 - September 2018)1

Viacom: Before his time at Warner Bros. Discovery, McGrath spent several years at Viacom:

• Senior Vice President Data Strategy, Data Platforms, Consumer Intelligence (August 2011 - May 2017)
• Vice President Data Strategy, Analytics, e-Commerce (May 2009 - August 2011)1

Other Notable Positions:

• Director Consumer Insights & e-Commerce at Starwood Hotels & Resorts Worldwide, Inc. (November 2006 - April 2009)
• Director Business Analytics at Bertelsmann Music Group (March 1998 - November 2006)
• Financial Analyst at International Creative Management (ICM) (1994 - 1998)1

Education

McGrath has a strong educational background:

• MBA in Finance & Marketing from Fordham Gabelli School of Business
• Completed the Cable Executive Education Program (CTAM) at Harvard Business School
• Attended Villanova University
• Graduated from Chaminade High School1

Skills and Expertise

Given his career trajectory, Christopher McGrath has developed expertise in:

• Data strategy and planning
• Data warehousing
• Data science and advanced analytics
• Consumer intelligence
• E-commerce
• Business analytics
• Financial analysis

McGrath's diverse experience across media, hospitality, and entertainment industries, combined with his focus on data and analytics, positions him as a leader in leveraging data for consumer media applications.