Christopher Ferguson

Christopher Ferguson is the Marketing Manager for Fritos at PepsiCo Foods North America. Here are some key details about his professional background and role:

Professional Experience

Christopher currently serves as the Marketing Manager for Fritos, a brand under PepsiCo's portfolio.12 In this role, he has been involved in notable marketing campaigns, including:

• A collaboration between Fritos and country music artist Thomas Rhett, which celebrated Rhett's 20 number one hits.1
• The "Feeding the Cowboy Spirit" integrated campaign for Fritos, which received recognition at the Clio Entertainment Awards.4

Education

Christopher holds a Bachelor's Degree in Business Administration and Marketing from Ball State University.

Previous Experience

Prior to his current role, Christopher has demonstrated success in e-commerce:

• He managed a $78 million Consumer Power Tool business at Amazon.
• Under his management, this business delivered $90 million in invoice sales in 2021.
• He also grew the margin to 37.1%, an increase of 460 basis points compared to the previous year.2

Additional Information

• Christopher may also go by Chris Ferguson or Chris Scott Ferguson.5
• He is based in the United States, likely in the Arlington, Texas area.35

Christopher Ferguson's experience spans both traditional consumer packaged goods marketing and e-commerce, showcasing his versatility in the evolving landscape of marketing and sales.