Christopher Dean

Christopher Dean is the Chief Executive Officer and co-founder of Choice Energy Pty Ltd, a role he has held since August 2015. Under his leadership, the company has focused on providing innovative energy solutions and expert advice to clients in Australia and New Zealand, aiming to help businesses reduce their energy costs and consumption.12

Professional Background

• Previous Roles: Before joining Choice Energy, Dean served as the CEO of Sun Connect from October 2011 to July 2015, where he significantly increased revenues by 300% through a strategic shift towards commercial sales. He also held the position of National Sales Manager at Sun Connect and was a Director at Ludlowthompson, a well-known residential property agency in London.12
• Education: Christopher holds a Business Management degree from the Chartered Management Institute, which he completed between 2010 and 2011.1

Skills and Expertise

Dean has over 15 years of management experience across three continents, with skills in negotiation, business planning, coaching, sales, and management. His passion lies in developing teams and driving growth within the energy sector.23

Vision for Choice Energy

Christopher Dean identified a gap in the market for helping businesses use less energy while also paying less for what they do use. This vision led to the establishment of Choice Energy's business model, which emphasizes efficiency and cost-effectiveness in energy management.2

For more insights into his professional journey and updates from him, you can find him on LinkedIn under the username chriscdean.3