Christopher Crichton

Christopher Crichton is an experienced executive in the music and entertainment industry, currently serving as VP Global Data and Analytics at Universal Music Group in Santa Monica, California.1 He previously held the position of VP Commercial Partnerships at Universal Music Group from August 2017 to March 2019.1

Crichton has over two decades of experience in the entertainment industry, with a focus on leveraging data-driven insights to drive transformative initiatives.1 His career at Universal Music Group includes roles such as:

• VP Global Data and Analytics (March 2019 - Present)
• VP Commercial Partnerships (August 2017 - March 2019)
• Sr. Director Global Accounts - Apple (January 2016 - July 2017)
• Sr. Director Digital Sales & Marketing | Catalog & Verve Music Group (October 2006 - December 2015)

Prior to joining Universal Music Group, Crichton worked at Warner Music Group and Valley Media, Inc. in various sales and marketing roles.1

Crichton holds a Bachelor's degree in Speech Communication and Rhetoric from the University of California, Davis.1 He is known for his skills in Business Intelligence, Revenue Generation, Digital Marketing Strategy, Organizational Structure, and Data & Analytics.1