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Christopher Chen
Performance validated CTV advertising that provides high-growth companies with incremental awareness, cost-effective new traffic, and ROAS that supports an evergreen approach to investing in streaming advertising.
Christopher Chen is the Chief Revenue Officer (CRO) at Keynes Digital, a company specializing in digital advertising, particularly in Connected TV (CTV) marketing. Based in Phoenix, Arizona, Chen plays a crucial role in integrating advanced advertising technologies with strategic marketing initiatives to enhance performance marketing for various brands, especially in the retail and e-commerce sectors.
In his position, Chen focuses on optimizing CTV's potential by leveraging detailed behavioral and demographic data to target specific audiences effectively. He emphasizes the importance of engaging viewers with compelling content and clear calls to action, which are essential for driving customer acquisition and sales.1
Chen's background includes a certification as a Trading Academy Specialist from The Trade Desk, indicating his expertise in digital advertising technologies. His leadership at Keynes Digital is marked by a commitment to merging the impact of traditional TV with the precision of digital advertising, aiming to adapt to evolving viewer habits towards streaming content.23
