Christopher Bradford is a results-driven Edtech business leader with a wealth of experience in launching and promoting businesses, products and campaigns into the global schools and parents market. With a BA in English Literature from the University of York, Bradford has a deep and varied expertise in commercial education, marketing, sales, customer success and business development. He has worked with several reputable organizations, including Bee Digital Ltd, BrainPOP, Pearson Education and Harcourt, in various capacities such as Product Director, International Marketing Director, Chief Operating Officer, Online Community Manager, and ICT Support Manager. Bradford has developed skills in strategic and business unit leadership, partnership management, creative thinking and problem-solving, innovative and effective customer acquisition strategies, B2B and B2C email marketing and automation, social and content marketing, website and landing page design, optimization, and copywriting. He is a good team builder, coach, motivator and up-skilling guru.