Christine Wang

Christine Wang is an Associate Partner at The Cambridge Group, where she specializes in leading teams to develop demand-driven growth strategies for clients in various sectors, including consumer goods, retail, and healthcare. Her work focuses on identifying and implementing strategies that enable businesses to achieve profitable growth by understanding and responding to market demand effectively.134

Wang has been involved in discussions around consumer behavior, particularly during crises such as the COVID-19 pandemic, analyzing how different consumer segments, including millennials, adapt to changing circumstances and how businesses can connect with them meaningfully.12 Her expertise is critical in helping organizations navigate complex market dynamics and optimize their strategies for sustainable growth.