Christine Scherping

Christine Scherping is an accomplished marketing professional specializing in public relations with a strong background in leading integrated teams across retail, lifestyle, and consumer packaged goods (CPG) industries.

With a Bachelor's degree in Journalism - Public Relations and Business Communication from the University of Saint Thomas, Christine has established herself as a versatile and skilled practitioner in the realm of marketing.

With a rich professional journey, Christine has held prominent roles such as Senior Vice President at Maccabee Public Relations, Founder of Friend of a Friend PR, Vice President at Carmichael Lynch Relate, and Managing Counselor at Carmichael Lynch Relate.

Throughout her career, Christine has demonstrated expertise in various facets of marketing including branding, strategy development, media and influencer relations, advertising, social and digital marketing, and shopper marketing.

Christine's passion lies in collaborating with diverse teams to devise effective marketing strategies that drive brand and product awareness while achieving significant business results. She excels in finding the optimal marketing mix to meet organizational objectives.

Her extensive experience, encompassing the entire consumer experience, makes her a valuable asset for brands seeking to enhance their market presence and engage with target audiences effectively.

Christine Scherping's dedication, strategic thinking, and leadership skills have been honed through her roles across different organizations, enabling her to deliver exceptional results and propel brands to success.

Christine's career trajectory includes diverse roles ranging from marketing coordination at General Growth Properties to senior leadership positions at notable PR agencies like Maccabee Public Relations and Carmichael Lynch Relate.

Christine's background as a Senior Business Consultant at International Dairy Queen underscores her ability to navigate the complexities of the consumer landscape and contribute to the growth and success of renowned brands.