Christine Kalvenes

Christine S. Kalvenes is the Senior Vice President and Global Head of Innovation and Marketing at McCain Foods, a prominent player in the agro-food industry. With over 25 years of experience in business and marketing, she has a strong focus on sustainability and innovation within the food sector.

Professional Background

Kalvenes has held various leadership roles throughout her career, emphasizing the importance of ethical business practices and sustainability. Under her leadership, McCain Foods has made significant commitments to environmental goals, such as implementing regenerative agricultural practices and using 100% renewable electricity in its processing facilities.13 She is known for her strategic vision, which integrates consumer expectations with corporate responsibility, ensuring that McCain aligns its brand with the values of its customers.1

Key Initiatives

Recently, Kalvenes spearheaded initiatives like the "Regen Fries" campaign aimed at raising awareness about sustainable practices in farming. She is also actively involved in leveraging technology to enhance agricultural productivity while minimizing environmental impact.45 Her approach combines traditional marketing with innovative methods, including virtual reality, to engage younger generations in farming issues.6

Personal Insights

Kalvenes emphasizes that sustainability is not just a goal but a core principle that influences daily operations at McCain Foods. She believes that transparency and accountability are crucial for building consumer trust and loyalty.1 Her commitment to these values reflects a broader trend in the food industry towards more responsible practices.

For more details about her professional journey, you can view her LinkedIn profile here .2