Christine Robins is a seasoned and accomplished global CEO with extensive experience driving value creation in challenging business environments. Grounded in her understanding of a company's strengths, market opportunities/challenges, financial profiles, and team capabilities, she excels in pivoting or transforming companies in the face of major challenges, balancing commercial and operational transformation. Robins is an entrepreneurial and visionary leader with a successful track record across consumer goods, consumer durables, and consumer tech, including global companies like S.C. Johnson, Philips Sonicare, and Char-Broil LLC, as well as a venture-backed consumer tech company achieving a strategic exit.
Robins is passionate about pivoting her organizations in line with the ever-changing D2C/eCommerce, technology, and digital engagement forces in the market, and has successfully delivered commercial strategies in both North America and Europe. Innovation, for her, is much more than product; she excels at creating new categories, defining new go-to-market models, identifying new businesses/adjacencies, and forging strategic partnerships that have become hallmarks of her career.
Robins has been a CEO for over fifteen years, as well as a Marketing and Finance executive, exhibiting a nimble blend of left and right brain thinking. She has addressed audiences of all kinds, from students at Columbus State University to attendees at the Consumer Electronics Show (CES) to healthcare and wellness events.