Christine Pierce

Christine Pierce is a seasoned executive with over 20 years of experience in media measurement and research. She currently serves as the Chief Data Officer for Audience Measurement at Nielsen.12 In this role, she leads the Global Data Solutions team, focusing on producing, procuring, and providing high-quality data assets for Nielsen's Audience Measurement products.1

Career Highlights

• Current Position: Chief Data Officer, Audience Measurement at Nielsen (since February 2023)2
• Previous Roles at Nielsen:
  • SVP, U.S. Media Operations (March 2020 - February 2023)
  • SVP, Data Science (May 2015 - March 2020)
  • VP, Audience Measurement Methods (January 2014 - May 2015)
  • VP, Behavioral Methods (May 2012 - January 2014)

Expertise and Responsibilities

Christine's expertise spans various areas, including:

• Operations management
• Data science and analytics
• Audience measurement methodologies
• Integration of big data and panels
• Leadership of large teams (over 2,500 employees in U.S. Media Operations)2

Education and Certifications

• Master of Public Policy from the University of Minnesota1
• Graduate Certificate in Applied Statistics from Pennsylvania State University1
• BA in English Language and Literature/Letters from the University of Kentucky2
• Executive Black Belt certification1

Professional Recognition

• Graduate of Nielsen's Global Leadership Program12
• Recipient of the Arthur C. Nielsen Award12

Personal

Christine resides in the Greater Tampa Bay Area. She is married to Ryan, and they have two children: Meredith (13) and Owen (11). In her free time, she enjoys outdoor activities, travel, and gardening.1