Christine Lawrence

Christine Lawrence is a seasoned television audience analysis expert with a strong focus on sports & entertainment organizations and content creators, offering valuable context in the ever-evolving media landscape.

She possesses over 15 years of experience in the industry, harnessing her proficiency in interpreting Nielsen data to deliver actionable insights that drive strategic business decisions.

With a background in EMBA from Quantic School of Business and Technology, MA from Syracuse University, and BA from Salem College, Christine brings a wealth of academic knowledge to complement her extensive practical expertise.

Currently holding the position of Director of Content Analytics (Television Research) at WWE, she has previously served in leadership roles such as Senior Manager of Research and Research Manager at WWE, showcasing her commitment to delivering high-quality analytics.

Christine's professional journey includes roles at notable organizations like Spike, MTV Networks (Viacom Corporate), and The Nielsen Company, where she honed her skills in television ratings, audience analysis, Nielsens, NNTV, NPOWER, national ratings, and metered market ratings.

Her versatile experience spans across various domains including programming research, consumer insights, strategic insights, content distribution, partner marketing, sales, and marketing, highlighting her adaptability and comprehensive understanding of the media industry.

Christine Lawrence's career trajectory reflects a consistent dedication to leveraging data-driven approaches to enhance decision-making processes and shape impactful strategies within the realm of television and media analysis.