Christine Lawrence

Research and insights veteran with nearly two decades of experience.

Christine Lawrence is a seasoned professional in the field of analytics and insights, currently serving as the Director of Content Analytics (Television Research) at WWE. With nearly two decades of experience, she has developed a strong expertise in data-driven storytelling and analytics, particularly within the sports and entertainment sectors.

Career Highlights

Current Role: As Director of Content Analytics at WWE, Christine leads initiatives that analyze viewership data across various media platforms, aiming to enhance content distribution strategies and improve decision-making processes within the organization.1 4
Previous Experience: Before her current position, she was the Senior Director of Insights and Analytics at WWE, where she played a pivotal role in shaping the company's analytical capabilities.3 1 She has also worked with other major entertainment providers like Viacom.1

Expertise

Christine is known for her ability to translate complex data into actionable insights through effective data storytelling. This approach not only clarifies intricate issues but also aids decision-makers in understanding trends that influence viewership and sponsorship opportunities.1 3 Her leadership style emphasizes empowering teams to leverage data for better outcomes.

Education

Christine Lawrence is an alumnus of the Quantic School of Business and Technology, which has contributed to her robust analytical skill set.2

In summary, Christine Lawrence is a prominent figure in content analytics at WWE, recognized for her strategic insights and leadership in utilizing data to drive business success.

Highlights

Jan 3 · letsdowrk.com

WRK & Win: Christine Lawrence

May 2 · youtube.com

132. Presentation Skills for Tough Concepts with Christine ...

Jan 18 · twitter.com

WWE Careers on X: "Christine is currently the Director of Content ...

Experience

Senior Director, Media Insights & Analytics at WWE (February 2022 - Present)

Director, Content Analytics (Television Research) at WWE (February 2020 - February 2022), Senior Manager, Research (Content Analytics) at WWE (February 2018 - February 2020), Research Manager, Consumer Insights at WWE (September 2013 - February 2018), Senior Analyst - Programming Research at Spike (June 2011 - September 2013), Senior Research Analyst, Strategic Insights & Research (Content Distribution & Partner Marketing) at MTV Networks (Viacom Corporate) (October 2008 - June 2011), Analyst - National Television Analysis at The Nielsen Company (March 2007 - October 2008), Associate Analyst - Sales & Marketing at The Nielsen Company (May 2006 - March 2007), Marketing Manager at CRL Marketing, Inc (2005 - 2006)

Education

Executive MBA from Quantic School of Business and Technology (2021 - 2022), MA from S.I. Newhouse School of Public Communications at Syracuse University (2005 - 2006), BA from Salem College (2001 - 2005)