Christine Arena

Christine Arena is a seasoned professional with over 20 years of experience in the public relations and advertising industry.1 She is the founder of Generous Films, a social impact production company, and serves on the board of directors of The Institute for Advertising Ethics.1

Professional Achievements

Christine's work has garnered significant recognition in the industry:

• Her creative client work has been accepted to more than 50 film festivals.1
• She has won eight industry awards, including:
  • Regan's 2024 PR Awards for best documentary film and best social impact campaign
  • 2023 Anthem Gold and Silver Awards
  • 2023 Sabre Award for best documentary film
  • 2023 PR Week Brand Film Award
  • 2022 Sabre Award for outstanding branded journalism
  • Ragan's 2022 PR Award for a cause-related marketing campaign1

Climate Advocacy and Expertise

Christine is known for her work in climate accountability and combating misinformation:

• She has testified before the Senate Committee on the Budget and the Committee on Natural Resources, addressing fossil fuel industry tactics and the role of PR firms in climate action.1
• At the Institute for Advertising Ethics, she authored the Charter for Greenwash Prevention and Green Shield, the industry's first anti-greenwash and climate disinformation curriculum.1

Film Production

Christine has produced several impactful documentaries:

• "Let Science Speak" (2018): A six-part docuseries that aired on The Weather Channel
• "When the Earth Moves" (2020): An Earth Day-themed short film
• She appeared in "Black Gold" (2022), a feature film by TIME Studio and Darren Aronofsky1

Christine Arena's insights on climate accountability and advertising ethics have been featured in prominent publications such as Rolling Stone, CNBC, The Washington Post, The New York Times, TIME, Reuters, The Guardian, and Adweek.1