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Chrissy Abram
Manager, PR & Influencer Marketing at Later
Professional Background
Christine Abram is a dynamic professional with a multifaceted career that beautifully intertwines her passion for health and wellness with a rich background in influencer marketing and public relations. Currently, she serves as the Manager of PR & Influencer Marketing at Later, where she leverages her extensive knowledge and experiences in the wellness space to foster influencer partnerships that align with brand objectives. Christine's earlier roles have included significant contributions to brands that prioritize health and well-being, such as her position as Senior Influencer Marketing Specialist at Saje Natural Wellness and her advisory role at the American Influencer Council (AIC).
Throughout her impressive career, Christine has held various positions across notable organizations, including lululemon, where she began her journey as a Research Assistant. Her roles at lululemon evolved, leading her to become the Advanced Wear Test Lead, where she played a crucial role in testing new products before they hit the market. She also served as a Scientific Coordinator and Insight Experience Specialist, gaining valuable insights into consumer behavior and product efficacy.
Before diving deep into the wellness and marketing domains, Christine began her career in research, contributing to public health initiatives as a Research Assistant at the Public Health Association of BC and the Nursing Department at the University of Victoria. Her experience as the BC Site Coordinator for the Youth Wellness Survey at the University of Waterloo reflects her strong commitment to youth health and social well-being.
Education and Achievements
Christine Abram holds a comprehensive education background that has significantly contributed to her career achievements. She earned her Bachelor of Arts (BA) in Psychology from the University of Victoria, where she cultivated her understanding of human behavior, a skill that remains beneficial in her various professional roles.
To complement her academic background, Christine pursued numerous certifications in yoga and wellness, beginning with a 200-hour Yoga Teacher Certificate in Hatha Yoga at Semperviva. She continued her yoga education by obtaining a 200-hour RYT certification through Yoga Teacher Training and Yoga Therapy at Semperviva. Furthering her expertise in specialized areas, Christine studied Mentorship in Yoga for Athletes and Trauma Informed Yoga, which equips her to address the needs of diverse populations through yoga practices.
Christine also engaged in a transformative experience at the Landmark Forum, where she delved into personal development and communication skills. She obtained a Certificate in Health and Wellness from the University of California San Diego, incorporating Mindfulness-Based Stress Reduction (MBSR) techniques that enhance her approach to wellness. Additionally, she pursued Yoga Nidra training as an iRest Level 1 Teacher through the Integrative Restoration Institute, allowing her to integrate relaxation techniques into her wellness offerings.
Achievements
Christine Abram’s achievements throughout her career highlight her dedication to promoting health, wellness, and personal development. As a sought-after influencer marketing expert, she has successfully developed and executed innovative marketing strategies that engage audiences and drive brand awareness. Her work at Later demonstrates her ability to stay ahead of trends in the digital marketing landscape while cultivating solid relationships with influencers who share a passion for wellness.
In her role at Saje Natural Wellness, Christine made significant strides in developing partnerships that elevated the brand’s visibility in the wellness community. Her time at lululemon further solidified her reputation as a leader in the wellness and marketing fields, contributing to product testing processes that prioritize feedback and insights. Her history of academia and volunteering, along with her professional experience, showcases her broad skill set and a genuine dedication to community well-being.
Through teaching yoga and meditation, Christine continues to empower individuals and promote mindfulness practices that support mental and physical health. Her unique combination of educational background, practical experience, and commitment to learning positions her as a trailblazer in the health and wellness industry.
In summary, Christine Abram is not only a professional influencer marketing manager but also a dedicated wellness advocate. Her comprehensive understanding of psychology and her extensive training in yoga and health create a distinctive perspective that enriches her work. As she continues to evolve in her career, Christine remains focused on fostering connections that inspire positive changes and promoting health and well-being throughout communities.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.