Christina Kothari

Christina Kothari is the Global VP of Brand and Integrated Marketing at WeightWatchers (WW).15 She joined the company in 2024, marking a new professional chapter in her career.5

Professional Background

Prior to joining WeightWatchers, Kothari worked at Meta (formerly Facebook).16 Her experience as an ex-Meta marketer likely brings valuable digital marketing expertise to her current role at WeightWatchers.

Role at WeightWatchers

As the Global VP of Brand and Integrated Marketing, Kothari is playing a crucial role in WeightWatchers' business and brand transformation.1 The company is currently rethinking its positioning in the weight loss market, which has been significantly impacted by the rise of GLP-1 anti-obesity drugs like Ozempic.12

Responsibilities

In her position, Kothari is likely involved in:

1. Developing and implementing integrated marketing strategies
2. Overseeing brand management initiatives
3. Adapting WeightWatchers' marketing approach to incorporate new offerings, including GLP-1 medication programs2

Industry Involvement

Kothari is actively participating in industry discussions about the intersection of technology and weight loss. She is scheduled to speak at a SXSW panel titled "Technology & Weight Loss: The Healthiest Innovation," where she will explore how data, personalization, and accessibility are revolutionizing weight management.3

Christina Kothari's LinkedIn username is indeed christinakothari, as confirmed by her LinkedIn profile.4