Christina Hettel

Professional Background

Christina Hettel is an accomplished partnership and operations executive who has cultivated a robust career within the media and college sports industries. With a distinguished track record that showcases exceptional skills in relationship building, consultative sales, and business operations, Christina has positioned herself as a leader in these competitive fields. Currently serving as the Vice President of Media & Operations at Notre Dame Global Partnerships, she is responsible for steering strategic initiatives and fostering valuable partnerships that contribute to the organization’s growth and success. Her insight into digital monetization, particularly through B2B web and mobile platforms, SaaS solutions, and advertising strategies, showcases her ability to adapt and thrive in an ever-evolving digital landscape.

Before her current role, Christina amassed a wealth of experience at CBS Sports, where she served in various capacities. She began her career as a Runner at CBS Sports and climbed the ranks to become the Director of Client Services, demonstrating her versatility and dedication. Her experience at CBS Sports also included roles as Manager of University Relations and Lead Editor, where she honed her editorial skills and built strong client relationships. Her diverse background within the sports broadcasting sector has equipped her with a nuanced understanding of operations, media relations, and client engagement, which she skillfully leverages in her present role.

Education and Achievements

Christina's academic journey reflects her commitment to excellence and passion for sports and business. She graduated Magna Cum Laude from the University of Notre Dame with a Bachelor of Business Administration (BBA) degree, majoring in Management Consulting and minoring in Latin American Studies. With an impressive GPA of 3.81/4.0, she laid a solid foundation for her professional career.

Furthering her education, Christina pursued a Master of Arts (MA) in Sports Marketing and Public Relations from Northwestern University, achieving a remarkable GPA of 3.967/4.0. This advanced degree complemented her undergraduate studies and deepened her expertise in sports marketing strategies and public relations, setting her apart in the competitive landscape of sports marketing.

Additionally, Christina graduated from Sacred Heart Academy with an International Baccalaureate (IB) Diploma, where she maintained a perfect GPA of 4.0/4.0, illustrating her dedication and academic prowess from an early age. Her educational achievements not only showcase her intellect but also her ability to balance rigorous academic pursuits with real-world experiences in the sports and media sector.

Notable Achievements

Over her inspiring career, Christina has achieved numerous milestones that demonstrate her expertise and dedication to excellence. As Vice President of Media & Operations at Notre Dame Global Partnerships, she is at the forefront of defining the organization's media strategy, overseeing partnership development, and executing pivotal events that highlight Notre Dame's brand on local and national stages. Her strategic approach to partnership management ensures that all stakeholders benefit from collaborative opportunities, positioning the university as a leader in the collegiate sports landscape.

During her tenure at CBS Sports, Christina was instrumental in leading various projects aimed at enhancing client services and operational efficiency. Her experience as Manager of University Relations significantly contributed to strengthening relationships between CBS Sports and academic institutions, fostering an environment conducive to growth and collaboration.

As a Lead Editor at CBS Sports, she showcased her editorial acumen, working on high-level projects that required both creativity and strategic thinking to engage audiences effectively. Her early career roles, including her internships at CBS Sports and NBC Sports Group, provided her with hands-on experiences that have shaped her understanding of sports media operations.

Christina's contributions extend beyond her executive roles. With experience as a Tape Production Assistant for Notre Dame Football at NBC Sports Group and an intern at the Louisville Bats Baseball Club, she has continually pursued opportunities that enrich her understanding of the sports media landscape. Her diverse experiences, ranging from Game Day Operations Intern to Sports Information Student Worker at the University of Notre Dame, have enriched her perspective and reinforced her passion for the sports industry.

As a professional committed to ongoing growth and innovation, Christina Hettel embodies the essence of leadership, excellence, and dedication within the realms of media and sports. Her career trajectory showcases not only her impressive qualifications but also highlights her ability to forge lasting partnerships and create impactful strategies that resonate with audiences and stakeholders alike.