University of Florida

Senior Account Manager  -  Content Marketing Strategist at Brafton Inc.

Denver, Colorado, United States

Brafton Inc.

Senior Account Manager  -  Content Marketing Strategist

Bayshore Solutions

Digital Marketing Manager

- Consult, strategize and manage the execution and integration of multi-faceted custom content strategies that drive growth and include research, interpretation and presentation of statistical reporting.  • Demonstrate the success of my strategies through ROI reporting, using tools like Google Analytics, Google Search Console and SEMrush, and delivery against client objectives.• Service a client portfolio of 20-25 clients (mid to large organizations in a wide variety of industries; both B2B and B2C). • Retain clients in my portfolio and grow my account base by selling new strategies and creating statements of work. • Direct and manage content creation teams (editorial, graphics, video, and social media), web integration team, and clients to create different types of content and distribution plans that deliver strong ROI.

Account Manager  -  Content Marketing Strategist

As a Senior Content Strategist, I was responsible for developing content strategies and creating, editing and optimizing various types of content for the web, including website copy, blog posts, online articles, social media posts and infographics.Responsibilities included:- Auditing the performance of clients’ existing onsite and offsite content, using tools such as Google Analytics, Google Search Console, Google AdWords Keyword Planner, and other data tools.- Providing clients with strategic recommendations to maximize their digital presence through strong digital content on their websites, social media channels and other online vehicles.- Generating and pitching creative content ideas to clients, customized to their industry and audience.- Working with internal SEO, Social Media, Copywriting, and Design teams to create engaging content on behalf of clients.- Creating and presenting content calendars and content distribution plans.- Conducting keyword research and creating original content that incorporates keyword research and maximizing optimization opportunities

MoreVisibility

Senior Content Strategist

As the Corporate Marketing Coordinator, I assisted in the day-to-day marketing efforts for the agency, including Lead Generation, Content Marketing, PR, Corporate Associations and Partnerships, Social Media, Google AdWords/SEM, SEO, and Event Planning for Trade Shows/Speaking Engagements.Responsibilities include:- Assisting in the management of all corporate marketing initiatives and efforts- Copywriting and content creation for website and social media channels- Email marketing campaigns and database promotions - traffic creative development and deployment process, as well as track delivery and performance/ROI- Monthly eNewsletter management- Trade shows, workshops, webinars and company events - keep calendar, handle preparation and promotion for events, logistics for webinars and local events, etc.- Collaborate with internal team members, particularly Design, Development and Analytics, on various corporate projects- Analyze website stats, individual campaign performance and lead/client acquisition costs- Other marketing duties, as needed

Corporate Marketing Coordinator

- Managed three blogs, in the U.S. and U.K. Responsibilities included developing editorial calendars, managing team of freelance writers, contributing in-depth blog posts as necessary, evaluating the success of blog posts using Google Analytics, and repurposing successful post into additional content assets.- Developed and executed high-quality content pieces across brands. Responsibilities included gathering research and designing industry-specific infographics, creating accompanying graphics for high-performing blog posts, writing video scripts and managing production of animated product videos, conducting content audits across properties to determine opportunities, and interviewing customers to write case study testimonials.- Optimized all company websites for SERP rankings and maintained quality link-building initiatives. Responsibilities included assisting in link cleanup campaigns, identifying quality link targets and linking opportunities, pitching guest post topics and writing pieces once accepted, and writing optimized web copy for company websites.- Managed social media efforts across properties and platforms. Responsibilities included building audience and increasing engagement for primary property's channels, managed the Lead Gen property's social media team and the UK property's social media team, created monthly and quarterly growth goals, reported on audience growth and engagement, referral traffic and website conversion metrics.- Worked collaboratively with PR teams. Responsibilities included writing press releases to increase brand exposure, both in the U.S. and the U.K., and creating online content to support PR campaigns.- Developed and managed five monthly eNewsletter campaigns. Responsibilities included designing HTML templates, developing content and graphics, and creating goals and tracking metrics to evaluate the success of each campaign.

Business Financial Services

Content Marketing Strategist

- Developed optimized content for client websites; edited existing content.- Managed awareness campaigns to promote client services through various social media platforms.- Performed keyword and competitor research using tools such as Moz and Internet Business Promoter.- Pro-actively increased page rankings for clients through on-page and off-page optimization; blog posts and distributing press releases.- Created in-depth analysis and traffic reports using Google Analytics to provide clients with website performance metrics.

PMP Marketing Group

Digital Content Writer

- Served as day-to-day contact for station representatives and traffic departments.- Collected avails from various media outlets, including broadcast, cable radio and outdoor advertising vendors.- Posted station impressions each quarter for each station in assigned markets and maintained under-delivery schedules to ensure that the client received all ordered impressions.- Conducted market research, using programs such as SRDS and Kantar, for both current and prospective clients.- Created new client presentations and annual budget presentations for existing clients.

Media Coordinator

- Managed multiple social media accounts, both for agency and for the agency's clients.- Wrote and distributed press releases, both for agency and for agency's clients.- Researched media opportunities and contacts using HARO and Cision; pitched clients for relevant opportunities.- Assisted in preparation of new client presentations.- Established social media performance reporting.

Transmedia Group

Publicity Assistant

- Maintained multiple social media accounts, including Facebook, Twitter and Flickr.- Wrote blog posts for company blog.- Assisted in the planning of a fundraising event for three local charities; tasks included preparing a live and silent auction, setting up media coverage, writing press releases and designing venue layout.

Christina Fournier