Christina Forsgård

Christina Forsgård is a prominent figure in the public relations industry, serving as the Ethics Chair at the International Communications Consultancy Organisation (ICCO). She is also the founder of Netprofile, a highly awarded PR consultancy based in Finland. Forsgård has extensive experience in public relations and marketing communications, having held various leadership roles, including her tenure as the Finnish representative on the ICCO Board from 2009 to 2014, where she was instrumental in integrating social media into the organization’s operations.123

In her role as Ethics Chair, which she assumed in September 2019, Forsgård focuses on enhancing ethical standards within the PR profession globally. This position is part of ICCO's initiative to combat misinformation and promote transparency and accountability in communications.24 Forsgård has emphasized the critical responsibility of PR professionals to address issues like disinformation and fake news, stating, “Not because it’s important, but because it is absolutely vital for humanity”.23

Beyond her chairmanship, Forsgård is an active angel investor in marcom technology and has been recognized as one of Finland's top influencers in ICT. She has also contributed to the development of training programs related to cybersecurity and disinformation.25 Her work includes consulting for various technology startups and authoring a book on social media strategies titled "Suhde" .6

Overall, Christina Forsgård's contributions to public relations and her commitment to ethical practices make her a key leader in advancing the industry's standards and integrity.