Christina DuVarney

Christina DuVarney is the Founder and CEO of Beautiful Disaster Clothing, a company she started in 2007.12 Beautiful Disaster is a clothing brand with a mission to empower individuals who are "beautifully broken" and "perfectly imperfect".1

Career and Business Journey

Christina's entrepreneurial journey began in 2003 when she decided to start her own clothing company.2 What started as an idea and a logo printed on tank tops and t-shirts has grown into an inspirational and empowering brand.2

Beautiful Disaster Clothing has experienced significant growth, with the company reportedly selling over $400,000 worth of clothing per month in 2020.1 However, this success didn't come overnight. Christina and her partners spent the first nine years working on the business part-time while maintaining other jobs to pay the bills.1

Business Approach

Christina emphasizes the importance of listening to customers and focusing on their wants and needs.1 Beautiful Disaster has private groups with over 100,000 members, allowing them to gain unique insights and engage directly with their audience.1

The company's branding strategy is built on authenticity and strong customer engagement.1 Christina describes their approach as providing "confidence that hangs in their closet" for their customers.3

Professional Background

Prior to founding Beautiful Disaster Clothing, Christina's professional experience includes:

• Automotive Marketing Strategist at The Marketing Academy (2016-2017)
• Wardrobe Stylist at 51 Minds Entertainment (2010-2012)
• Automotive Territory Sales Manager at Sale in a Box (2004-2011)
• Sales Account Manager at Edwards Label (2001-2004)2

Education and Certifications

Christina's educational background includes:

• General coursework at Ventura Community College (1996-1998)
• Zappos Coaching Certification (2014)
• Graduate of Brendon Burchard's Expert Academy (2014-2016)
• Certified Master Life Coach2

Christina DuVarney's journey with Beautiful Disaster Clothing exemplifies perseverance, determination, and a strong focus on customer needs and empowerment.