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Christina DuVarney
Founder and CEO at Beautiful Disaster Clothing
Christina DuVarney is the Founder and CEO of Beautiful Disaster Clothing, a company she started in 2007 based in Ventura, California.12 Here are some key details about Christina and her company:
Background and Career
Christina decided to start her own clothing company in 2003, beginning with a logo printed on tank tops and t-shirts.2 Over time, this evolved into the inspirational and empowering brand known as Beautiful Disaster Clothing.
Prior to founding Beautiful Disaster, Christina worked in various roles including:
- Automotive Marketing Strategist at The Marketing Academy
- Wardrobe Stylist for 51 Minds Entertainment
- Automotive Territory Sales Manager at Sale in a Box
- Sales Account Manager at Edwards Label2
Beautiful Disaster Clothing
Beautiful Disaster is a clothing company with a mission to empower women who have faced adversity.1 Some key points about the company:
- Founded in 2007, but operated part-time for the first 9 years while the founders worked other jobs
- By 2020, the company was selling over $400,000 per month in clothing
- Has a strong brand built on authenticity and customer engagement
- Maintains private groups with over 100,000 members for customer insights
Philosophy and Approach
Christina's approach to business and the Beautiful Disaster brand is characterized by:
- Actively listening to customers and focusing on their wants and needs
- Building a strong, authentic brand through customer engagement
- Perseverance and determination in growing the business
- Empowering women to embrace their struggles and strengths13
Christina describes Beautiful Disaster as more than just a clothing line - it's a way of life that encourages women to embrace their stories and stand proud of their history.3