Christie Uzebu

Christie Uzebu is a seasoned Brand and Marketing Communications Strategist currently working at Signal Alliance Technology Holding, where she has been instrumental in managing internal and external communications as well as executing marketing campaigns since December 2021. Her career spans various roles in marketing and communications across multiple organizations, showcasing her versatility and depth of experience in the field.

Professional Background

• Early Career: Christie began her professional journey in 2015 as a Digital Media Manager at MediaVision Limited. She later transitioned to freelance writing, contributing to tech blogs and profiling startups across Africa.
• Notable Positions:
  • Content Writer and Email Marketing Manager at Supermart.ng (2017).
  • Digital Content Executive at Bytesize, where she implemented digital strategies for various brands.
  • Strategy Delivery Manager at Pulse, moving up to Senior Strategy Delivery Manager.
  • Marketing & Communications Manager at Bitmama and later at The Small Business Assistant.
  • Brand Marketing & Communications Lead at Collect Africa before her current role at Signal Alliance.12

Education and Certifications

Christie holds a Bachelor's degree in Mass Communication/Media Studies from Ajayi Crowther University. She has further enhanced her expertise with several certifications, including:

• Advanced Brand Management from BMA Nigeria (2023)
• Advanced Content Marketing from LinkedIn (2021)
• Fundamentals of Digital Marketing from Google Digital Skills For Africa (2020)
• Professional Diploma in Digital Marketing and other relevant courses.1

Skills and Expertise

Christie's skill set includes:

• Brand storytelling
• Strategic marketing communications
• Digital marketing strategies
• Content creation and management

She has worked with notable brands such as Nivea and Prime Video, gaining a reputation for her ability to craft compelling narratives that resonate with target audiences.23

Personal Insights

In addition to her professional work, Christie shares insights on the dynamics of client versus agency roles in marketing, emphasizing the benefits of both sides based on her extensive experience.3 She advocates for building strong offline networks before engaging in online campaigns, particularly regarding women's participation in politics.4

Overall, Christie Uzebu exemplifies a dynamic professional who leverages her diverse experiences to drive impactful marketing strategies within the technology sector.