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Christie Brown
Lecturer of Marketing at The University of Michigan
Christie Brown is a Lecturer of Marketing at The University of Michigan, based in Ann Arbor.3 She is a highly qualified marketing expert with years of experience in the field.
Education and Background
Christie Brown holds impressive academic credentials:
- Bachelor's degree in Marketing from the University of California, Los Angeles (UCLA)
- Master's degree in Business Administration from Cornell University, Ithaca
- PhD from Stanford University (1993)
- MBA from Indiana University (1983)
- BA from Harvard University (1980)1
Expertise and Research
Dr. Brown's areas of expertise include:
- Consumer behavior
- Market research
- Digital marketing
- Brand management
Her research focuses on consumer metacognition and decision-making. She is particularly interested in:
- How consumers' and managers' theories about "good" decision-making influence their choices
- Decision-making over time (preference formation and change)
- Development of improved analytical models for studying consumer decision-making1
Professional Experience
As a Lecturer of Marketing at the University of Michigan, Christie Brown is dedicated to sharing her knowledge and shaping future marketing leaders. She is passionate about teaching marketing to the next generation of professionals. In addition to her role as a lecturer, she also serves as a Primary Research Consultant in Business Administration at the university.2
Christie Brown's extensive experience and academic background make her an exceptional asset to the marketing world and the University of Michigan community.
