Christiana Weller

Christiana Weller is an experienced marketing professional currently serving as the Marketing Director at BLADE. Here's a comprehensive overview of her career and background:

Professional Experience

Christiana has over 15 years of work experience in the marketing field, with a strong focus on brand storytelling and marketing leadership in the wellness and fitness industry.2

Current Role:

• Marketing Director at BLADE since November 20221

Previous Positions:

• Director of Brand Marketing at SoulCycle Inc. (August 2021 - November 2022)
• Senior Integrated Marketing Manager + Project Manager at SoulCycle Inc. (March 2020 - November 2022)
• Various other roles at SoulCycle Inc., including Integrated Marketing Manager, East Coast Regional Marketing Manager, and Field Marketing Manager1

Christiana has also held positions at:

• The Ad Club (Director of Events)
• Cramer (Associate Project Manager)
• USA Northeast Province of Jesuits (Assistant Director of Special Events and Executive Assistant)1

Education

• Bachelor of Arts in Communications and Women and Gender Studies from Boston College1
• Attended Dover Sherborn Regional High School1

Skills and Expertise

Christiana is known for her:

• Empathetic approach
• Data-driven decision-making
• Leadership capabilities
• Innovation and ability to deliver quantifiable results

She has honed her skills in fast-paced environments, delivering creative solutions, and driving revenue growth.

Personal Interests

Christiana is open to connecting over shared interests such as cycling and is enthusiastic about engaging with others in pursuits like SoulCycle classes.

With her extensive experience in brand marketing, integrated marketing, and loyalty programs, Christiana Weller continues to make a significant impact in her role as Marketing Director at BLADE.