Christian Taylor

Christian Taylor is a Chief Data/Insight Officer with a profound ability to enhance cross-business value through data exploitation and insight. His expertise encompasses data systems design, B2C, B2B, and B2B2C experience.

Christian specializes in Data Innovation and Commercialisation, where he transforms raw data resources into tangible business and customer value. He excels in scenarios such as predicting and preventing vehicle breakdowns.

With a background in Marketing Effectiveness, Christian has demonstrated significant skills in extracting business and customer value from insights. He has successfully implemented new systems, processes, and organizational capabilities, leading to advancements in product development, contact/program management, and sales efficiency.

Christian Taylor holds a BSc Hons 2:1 in Geological Sciences from Leeds University. He has held prominent roles in various organizations, including Director at Datadecode, Group Customer Director at Halfords, Chief Insight Officer at RAC, Principal at Liquid Strategies, Director of Customer Management, Insight, and Strategy at Yell, and Marketing Director at Equifax, among others.