Christian Purser

Christian Purser is the CEO of Interbrand's London office, a position he has held since 2015.1 He is an experienced leader in the branding and marketing industry with a focus on digital innovation and transformation.

Career Background

Prior to joining Interbrand, Purser served as the Chief Digital Officer at M&C Saatchi, where he was responsible for driving the UK and digital strategy, providing consultancy to major clients, and building global partnerships.1 He has over 20 years of experience in the marketing sector, with 16 years specifically in the digital industry.1

Expertise and Responsibilities

At Interbrand, Purser's role involves:

• Driving digital innovation and transformation for the company and its clients12
• Developing Interbrand's suite of emerging tools and services
• Leading the global Inclusive Design Practice
• Overseeing the company's Customer Experience (CX) and Digital Design offerings
• Managing Interbrand's Innovation Lab3

Notable Achievements

In December 2022, Purser was promoted to the position of Global Director of New Solutions at Interbrand, while continuing his role as CEO of the London office.3 This promotion reflects his success in leading the London office and his expertise in developing innovative branding solutions.

Industry Perspective

Purser is known for his insights on branding in the creative industry. He has noted that in the art world, many brands are built around founders' and artists' names, indicating the personal and relationship-driven nature of the business.2 He also emphasizes the importance of brands helping consumers thrive, especially in challenging economic times.4

Christian Purser's LinkedIn username is christianpurser, as mentioned in the query.