Christian De Jong

Christian De Jong is a seasoned professional currently serving as the Manager Sustainability & Services at Bever, a prominent outdoor retail company in the Netherlands.1 His career at Bever has been marked by progressive roles focused on sustainability, innovation, and strategic management.

Career Progression at Bever

Christian's journey at Bever includes:

1. Manager Sustainability & Services (January 2023 - Present)1
2. Manager Innovation & Sustainability (January 2021 - February 2023)1
3. Manager Proposition & Formula | Strategic Program Manager (September 2018 - January 2021)1

In his role as Manager Innovation & Sustainability, Christian was responsible for leading organization-wide innovation projects, sustainability programs, data & insights, and B2B sales & partnerships. He was also a member of the Management Team, reporting directly to the CEO.1

Key Achievements and Responsibilities

During his tenure at Bever, Christian has:

• Developed multiple services and new customer propositions, including a recycle program and product-related services1
• Created a new retail formula, launched in Bever's Utrecht store1
• Introduced cross-functional working methods and led multiple scrum projects1
• Defined strategies for category expansion1
• Implemented a framework for target groups in buying and marketing1
• Managed strategic programs across the entire organization1

Background and Expertise

Prior to joining Bever, Christian held positions at Blauw Research, including:

• Expertise Director Marketing & Innovation (July 2016 - August 2018)1
• Sr. Consultant specializing in Innovation, Marketing, Insights, and Shopper research (September 2015 - July 2016)1

His areas of expertise include sustainability, strategy, innovation, program management, data & insights, and consultancy.

Christian De Jong is recognized for his contributions to sustainability in the outdoor industry. He has been involved in initiatives such as introducing an "Impact Discount" for retailers, demonstrating Bever's commitment to sustainable practices in the outdoor retail sector.2