Christian Bayley

Global Head of Licensing and Consumer Products

Christian Bayley is a seasoned marketing professional currently serving as the Global Head of Licensing and Consumer Products at Roblox, a position he has held since June 2021.1 In this role, he leads a team responsible for creating innovative partnerships and products that connect the Roblox platform's virtual experiences with real-world merchandise and collaborations.1

Career Highlights

Roblox Experience: At Roblox, Bayley's team acts as a bridge between the Metaverse and the physical world, developing partnerships that allow fans to celebrate and commemorate their favorite Roblox experiences through tangible products.1

Notable Partnerships: During his tenure, Bayley has overseen several high-profile collaborations, including:

League x Louis Vuitton
League x Spinmaster
League x Ducati
League x Fenty
League x Nike
Consumer products program for Arcane
Global Esports consumer products1

Previous Roles: Before joining Roblox, Bayley held significant positions in other gaming and marketing companies:

Riot Games: Senior Brand Manager (September 2015 - June 2018) As the Publishing Lead for Merchandise and Licensing, he worked on planning, manufacturing, and delivering physical products for League of Legends globally.1
Anvil Media, Inc.: Director of Strategy (2013 - 2015) He was responsible for ensuring clients received cutting-edge services and developing integrated marketing strategies.1

Education

Bayley has a strong educational background, having earned multiple degrees from Portland State University:

MBA in Strategic Planning
BA in Management
BA in Finance
BA in Marketing and Advertising1

Christian Bayley's diverse experience in marketing, brand management, and digital media has equipped him with the skills to lead Roblox's licensing and consumer products division, creating meaningful connections between the platform's virtual experiences and tangible products for its global fan base.