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christian baujard
President at les présidents
Christian Baujard is the President of Les Présidents, a French advertising agency that emphasizes a collaborative and agile approach to advertising. The agency was founded with a unique structure, focusing on the expertise of its members—referred to as "presidents"—and operates without traditional hierarchical constraints. This model allows for rapid decision-making and fosters a sense of shared responsibility among its team members.13
Baujard has a background in account planning, having previously worked with major brands such as Microsoft, Intel, Peugeot, and Citroën. He is an alumnus of EMLYON Business School and is based in the Greater Paris Metropolitan Region.23 His leadership at Les Présidents reflects a strategy that combines humor with innovative thinking, aiming to deliver serious results while maintaining a light-hearted work environment.45
In addition to his role at Les Présidents, he has also been involved in teaching at Sciences Po, contributing to his diverse professional portfolio.
