Christa Rose

Christa Rose is a well-known figure in the digital analytics industry, recognized for her pioneering work in building analytics practice groups at major agencies and startups.

She is currently the head of marketing analytics agency Action Point Analytics LLC, where she showcases her expertise in areas such as big data integration, IoT, predictive analytics, digital brand management, crisis mitigation, and the future of analytics for businesses.

Christa has a diverse client portfolio that includes renowned names like Goldman Sachs, Deloitte, AT&T, Target, and several other leading companies.

Her extensive experience covers digital analytics, campaign measurement, government affairs, brand strategy, and crisis management, having held key positions at companies like Sprinklr, Hill+Knowlton Strategies, and Dell, Inc.

Additionally, Christa is actively involved in academia, teaching Business Analytics Boot Camp at The University of Texas at Austin as part of the Business Management Certificate Program.

She holds a master's degree from The LBJ School of Public Affairs, with a focus on Information, Innovation, and Technology, and a bachelor's degree in multimedia journalism from The University of Texas at Austin.

Christa's leadership roles extend beyond her professional endeavors, including positions like Eben Tisdale Public Policy Fellow in Washington, D.C., and serving on the board of TNOYS.

Her vast skill set and experience make her a sought-after speaker and subject matter expert in various domains within the analytics and digital marketing spheres.