Saint Leo University

Vice President of National Sales at Ideal Image

Tampa, Florida, United States

Ideal Image

Vice President of National Sales

I advanced to this key executive position to deliver strategic vision and leadership, steering performance, quality, and revenue growth of 50 centers across the country. I work alongside company president, translating corporate vision and objectives into strategic, operational strategies and lead all corporate initiatives. Manage a team of 4 regional directors and a workforce of 500.➥ Co-created the leadership council and led the first annual summit to review corporate operations, explore growth opportunities, and define strategies and initiatives to drive quality, sales, and customer experience forward.➥ Drive individual and team performance by defining, developing, and directing delivery of extensive training programs that include a new program on product knowledge, along with implementing performance reviews that recognize personal achievement and opportunities for professional development.➥ Overhauled sales and marketing strategies, processes, and procedures, including revamping pricing strategy, marketing, and promotions to elevate competitiveness, and market positioning.➥ Provided leadership in identifying and developing new product and service offerings, including the rollout of a skin lab.➥ Addressed challenges presented by Covid-19 including launching a virtual consultation and virtual clinic that has drawn in $9M the first month, along with creating a client care management team to address requests for refunds, reducing requests from 6% to 3%, along with launching safety protocols in preparation for reopening.➥ Successfully turned around the underperforming territories of TX, GA, AZ, and CO that were delivering the lowest conversion rates, implementing strategies that have raised their performance, enabling them to achieve and surpass targets and expectations.

Divisional Vice President/National Operations Director

Here, I rapidly earned a promotion taking on the challenge of turning around 6 underperforming stores. I grew and led the region to 15 corporate Ideal Image locations in Florida with 100+ employees. Additionally, I oversaw all aspects of regional sales, revenue, operations, HR, compliance, hiring, and training. After three years in tenure, I took on the responsibility for leading 3 Regional Directors for the Southeast, focusing on driving revenue, profitability, and retention➥ Created robust sales training programs and implemented strategies, structures, and processes to equip employees with the skills, knowledge, and tools to achieve and surpass KPIs and key metrics, along with cultivating a culture that significantly reduced employee turnover.➥ Hired, trained, coached, and developed key staff members, and executed initiatives to drive regional success.➥ Dramatically reversed 6 stores with negative revenue, taking them from $600K to $1.2M in 12 months.➥ Earned President’s Club 2016, 2017, and 2018 for Top Regional Director in the company based on sales performance, profitability, and customer service.

Senior Regional Director – Southeast

Lead 15 Corporate stores in the Florida market. Effective coaching skills deployed to motivate and drive the highest sales in the company for 2017 and 2018. Presidents club winner for Top Regional Director in customer satisfaction, revenue and profitability for 2016, 2017 and 2018. Worked hand in hand with CEO and CFO with all new company initiatives deployed in 2018 making it record breaking year.

Regional Director

In this role, I delivered exceptional sales leadership, leveraging astute and innate customer service, communication, and interpersonal skills to secure impressive conversion rates.➥ Steered lead generations and contributed to sales and marketing efforts to open new opportunities, expand brand awareness, and accelerate revenue growth.➥ Achieved a Top 10% consultant ranking in the first month of employment.

Lead Sales Consultant

- Leveraged outstanding presentation skills facilitating manager meetings and delivering highly effective new hire and management training programs.➥ Managed the hiring and development of high-performance teams, and utilized various processes, procedures, and tools to track staff and management performance.

Jenny Craig

Market Trainer – Las Vegas, NV, Salt Lake City, UT

Here, I was promoted to Market Director taking on oversight responsibility for a region comprised of 10 stores, and 55 employees. I defined, developed, and directed implementation of strategies and initiatives to optimize sales and revenue growth, enhance operational efficiency, elevate customer experience, and cultivate a culture that empowered, valued, and developed staff, enabling them to grow professionally and deliver exceptional performance standards.➥ Created an innovative tracking system for key metrics, including employee performance, and client recruitment and retention, a system replicated at all stores in Central Division➥ Significantly improved all key metrics, transforming operations and performance, and raising the region to 5th out of 34.

Market Director

- Led the #1 store in a region of 18, developed leaders, and inspired/motivated associates to deliver high-performance consistently.➥ Steered team to #1 in productivity, a top 5 fiscal ranking in the nation, achieving a 50% increase in sales within one year.➥ Tool the center from $50K/month to $100K per month.

Chrissie Zimbleman